Blog & Announcements

In the business world, the terms marketing vs advertising are often used interchangeably. However, while they are closely related and frequently overlap, they are not the same. Understanding the difference between marketing and advertising is essential for any business aiming to build a strong brand, attract the right audience, and drive sales effectively. These two …

Marketing vs Advertising: Understanding the Key Differences Read More »

In today’s fast-changing educational landscape, institutions must do more than offer strong academic programs—they must effectively market themselves to remain relevant. As enrollment pressures intensify and student expectations evolve, universities and colleges are rethinking their higher education marketing strategies to attract, engage, and retain students. These strategies now span far beyond traditional brochures and campus …

Higher Education Marketing Strategies: Evolving Approaches for a Competitive Landscape Read More »

Are you looking to showcase your expertise and reach a wider audience in the world of communications, advertising, and public relations? The California Institute of Advertising, Communications & Marketing (CIACM) is now accepting guest post submissions from professionals, writers, and brands who want to share valuable insights with our growing readership. CIACM welcomes articles on …

Write for Us – How You Can Submit a Guest Post on Casino, Finance and Tech PR Read More »

Landing a role in marketing or public relations is as much about presentation as it is about skill. Your CV is your first chance to show a potential employer that you understand how to sell a message—especially when that message is yourself. In a competitive field where communication, branding, and creativity are key, your CV …

8 Tips to Improve Your CV for Marketing and PR Jobs in 2025 Read More »

When Derek Chauvin, a former Minneapolis police officer, was thrust into the global spotlight following the murder of George Floyd in May 2020, public attention extended beyond the man in uniform to his immediate family — particularly his wife, Kellie Chauvin. As images of Chauvin kneeling on Floyd’s neck flooded social media and mainstream news, …

Derek Chauvin’s Wife: Navigating the Scandal Through a Crisis Communications Lens Read More »

Marketing hiring in the United States is rebounding after a brief post-pandemic lull. The Bureau of Labor Statistics forecasts an eight-percent expansion for advertising, promotions, and marketing managers between 2023 and 2033—roughly 36,600 openings a year. Remote-first policies mean employers can recruit nationwide, intensifying competition for each post. Pinpoint the Skills Recruiters Prioritize Creativity still …

Complete Guide to Finding a Marketing Job in the US Read More »

With budgets tightening and competition for communications roles intensifying, job seekers who can demonstrate up-to-date, outcome-driven skills stand out fast. Specialist certificates—many of them online and affordable—offer a concentrated way to prove you can plan modern campaigns, interpret data, and protect brand reputation under pressure. Below is a guide to seven high-impact courses and why …

Advance Your Marketing and PR Career With These Seven Targeted Courses Read More »