KLO 1: Introduction to Integrated Marketing

1.1 Definition and Importance of Integrated Marketing 

1.2 Understanding the Marketing Mix: The 4Ps 

1.3 Significance of Integrated Marketing Communication

KLO 2: Principles of Marketing

2.1 Introduction to Core Marketing Concepts 

2.2 The Role of Marketing in Business 

2.3 Developing a Marketing Strategy: Key Steps and Considerations

KLO 3: Market Research and Consumer Behavior

3.1 The Importance and Role of Market Research 

3.2 Methods of Market Research: Quantitative and Qualitative Approaches 

3.3 Understanding Consumer Behavior: Factors Influencing Purchase Decisions

KLO 4: Product and Branding Strategies

4.1 Understanding the Product Life Cycle: Stages and Strategies 

4.2 Branding and Positioning Strategies: Creating and Sustaining a Competitive Advantage

KLO 5: Pricing Strategies

5.1 Factors Influencing Pricing Decisions: Costs, Competition, and Customers 

5.2 Overview of Common Pricing Strategies: Skimming, Penetration, and More

KLO 6: Distribution Channels

6.1 The Role and Types of Distribution Channels 

6.2 E-commerce and Digital Distribution: Understanding the New Age of Retail

KLO 7: Introduction to Advertising

7.1 The Role and Importance of Advertising in Marketing 

7.2 Types of Advertising and Mediums: Choosing the Right Platform 

7.3 Crafting an Effective Advertising Message: Elements and Techniques

KLO 8: Public Relations and Media Management

8.1 Understanding Public Relations: Role, Types, and Importance 

8.2 Crisis Management and Corporate Communication: Dealing with the Unexpected 

8.3 Building Relationships with Media: Strategies for Successful PR

KLO 9: Digital Marketing and SEO

9.1 Introduction to Digital Marketing: Benefits, Strategies, and Trends 

9.2 Understanding Search Engine Optimization (SEO): Keywords, Backlinks, and More 

9.3 Implementing SEO Techniques: On-Page, Off-Page, and Technical SEO

KLO 10: Social Media and Content Marketing

10.1 Understanding the Role of Social Media in Marketing: Platforms and Strategies 

10.2 Developing a Content Marketing Strategy: Planning, Creation, and Distribution 

10.3 Measuring Success in Social Media and Content Marketing: Metrics and Tools

KLO 11: Analytics and Measuring Success

11.1 The Importance of Marketing Analytics: Turning Data into Insight 

11.2 Tools for Measuring Marketing Success: Google Analytics, Social Media Insights, etc. 

11.3 Interpreting and Applying Data Results: Improving Performance through Analytics

KLO 12: Developing an Integrated Marketing Plan

12.1 Steps to Creating an Integrated Marketing Plan: From Research to Implementation 

12.2 Case Studies of Successful Integrated Marketing: Lessons from the Best 

12.3 Future Trends in Marketing, Public Relations, Advertising, and SEO: Staying Ahead

KLO 13: The Future of Integrated Marketing

13.1 Emerging Trends and Technologies in Marketing: AI, Chatbots, VR, and More 

13.2 The Role of AI and Machine Learning in Marketing: Predicting and Personalizing 

13.3 Ethical Considerations in Marketing: Balancing Success and Responsibility